Tourism businesses are being encouraged to attend the third Argyll and the Isles Tourism Summit on 13 March at Mount Stuart on the Isle of Bute. The annual event, which is organised by Argyll and the Isles Tourism Cooperative Ltd, is part of Scottish Tourism Week and will bring local tourism industry representatives together with experts from across Scotland to share ideas on how Argyll could achieve more growth from tourism. The theme of this year’s event is ‘Turning our assets into experiences’ which links directly with the recently launched ‘Tourism Scotland 2020’ strategy.
The Summit will be hosted by local entrepreneur Mike Story, Executive Director at Argyll and the Isles Tourism Cooperative Ltd. Keynote speakers in the morning include Stephen Leckie, Chair of the Scottish Tourism Alliance, VisitScotland’s Director of Partnerships Riddell Graham, Martin Dorchester CEO at Calmac, and Councillor Louise Glen-Lee, Acting Chair of Argyll and the Isles Strategic Tourism Partnership. The breakout sessions in the afternoon will be guided by James Stuart, Chief Officer with the Royal Yachting Association, James Withers, CEO of Scottish Food and Drink, Caroline Warburton, of Wild Scotland and Kari Coghill of Historic Scotland.
Lead Councillor for Renewables and Tourism at Argyll and Bute Council Donald Kelly said ‘The 2012 Tourism Summit attracted 130 delegates and generated a wealth of new ideas and networking opportunities for local businesses. We know that we have spectacular tourism assets in Argyll and Bute, but we are competing in a global market for visitors, and if we are to succeed it’s important to work together.
‘I would urge businesses to come along to the Tourism Summit at Mount Stuart and help secure the future of our tourism industry.’
Executive Director at Argyll and the Isles Tourism Mike Story said
‘This year’s summit takes place in the astonishing Mount Stuart House on the Isle of Bute, and has two major themes. The first theme “Partnership Working” will be covered by our three keynote speakers, and will examine how creating business relationships can build competitive advantage for our area.
‘The year of Natural Scotland gives rise to our second theme, ‘Turning our assets into visitor experiences’. Our Summit includes informative and entertaining workshops by four leaders in the fields of wildlife, marine, food and drink and heritage tourism who will help us find ways to create world class visitor experiences.’
The new Argyll & the Isles website ‘Uniquely Argyll’ which is supported by Argyll and Bute Council is being launched on the day. Delegates will also enjoy a lunch of Argyll produce and a guided tour of the superb venue. Delegates travelling from other islands or long distances can take advantage of discounted rates being offered by local accommodation. Admission is by advance booking only, cost is £48.00 (20% discount for Bute businesses) and must be booked by 5pm on Friday 8 March.
Book online at Tourism Summit 2013