The proposed heritage projects in Rothesay seek to halt the process of decay within the town centre’s outstanding conservation area. These projects include the identification of a sustainable re-use to enable the restoration of the Category A listed Rothesay Pavilion, and the implementation of a Townscape Heritage Initiative (THI) to restore the fabric of a prominent part of the town centre primarily focused around Guildford Square. By capitalising on the unique heritage assets of Rothesay, the aim is to revitalise the historic town centre and draw attention to the town as being an attractive, successful and highly liveable town for all those who live, work and visit.